We, online marketers, like to assume we are pretty clever at identifying exactly how customers believe. We research their acquisition intents, aspirations and also what they think of brand names. We speak to their emotions and also their concerns. We check out their environmental and also financial elements, as well as just how these influence buying fads and mindsets. However despite this black as well as white, we tend to pay little focus to the grey issue that actually makes getting decisions - the mind. Sure, we ask inquiries, yet frequently the conclusions we extract from these kinds of research study are based upon a rather superficial understanding of how the mind works. Actually, it has been suggested that many customer looks into are ambiguous due to the fact that it is based upon the customers' rationalization of their choice making process as opposed to the subconscious forces that drive it. Subconscious? Don't fret, we do it all th...